I'm a fashion designer specialising in bags & accessories.

With an innate sense of style and a sharp eye for detail, Lulu is a dynamic fashion designer specialising in bags and small accessories. Hailing from the West Coast of Canada, with roots tying back to East Asia, Lulu's understanding of the North American and APAC market informed many successful commercial launches of her designs under a premium global brand. Her work has achieved mass market success, speaking to her unique ability to create product that emotionally connect with the end consumer. She brings a matured design sensibility and an optimised balance of creative and rational thinking to her work. Her curious and observant nature and carefully considered decisions translates to every line and detail. Deeply passionate about product excellence, Lulu enjoys creating covetable goods that are thoughtful, functional and most of all, desirable.